Tuesday, January 13, 2015

stupid coke ad

Sanskrit, a dead language and English, the language of the world are two of the twenty two official languages of India. On top of this there are over 1750 languages spoken in this country.

Everyone knows that there is a language known as hindi. I belong to a state in the southern part of the the country, where political parties emerged and succeeded because they opposed the imposition of Hindi.
Even today, very few people in Tamil nadu, my state, can speak in Hindi. People in the north, where several languages are spoken and where a large percentage also speak Hindi are amazed that we do not speak this dominant language
They constantly poke fun at the Tamil language. Blissfully unaware of this the Tamil state which is stereotyped as rowdy has not retaliated.

When I worked for a short period with Hindi speaking people, I got to hear all these jokes. One of their theories is that Tamils add the sound aaaa to all words. Even after I explained that this sound was a grammatical addition to frame questions like the English 'eh?" You are going eh? Tamils say you are going a?

But to no avail. They continued to say. You forgot your helmeta. You go righta. I will go lefta.

Further proof to this is provided by the latest coke ad.

Adjusta ....very irritating.

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